Our Story & Mission
Founded in 2012, Joey Money was created with a clear objective: to cut through the jargon, misleading advertisements, and high-commission sales tactics that plague Indian personal finance.
For decades, retail Indian families were pushed into low-yielding traditional insurance endowment plans and bank fixed deposits that failed to beat true living inflation. At Joey Money, we introduced mathematical transparency—demonstrating how automated Systematic Investment Plans (SIPs), blue-chip equity holding, and tax optimization under the Income Tax Act build generational wealth in Indian Rupees (₹).
Today, Joey Money reaches over 500,000 monthly readers, maintaining strict editorial independence, SEBI compliance standards, and educational integrity.
Meet Our Financial Research Experts
Our master guides are authored by experienced wealth managers, SEBI registered analysts, and direct tax consultants.
Rahul Sharma
Chartered Financial Analyst (CFA) and Senior Wealth Strategist with over 15 years of experience in Indian capital markets. Rahul has been directing investment research at Joey Money since 2012, helping over 100,000 retail investors navigate mutual funds, equities, and retirement planning.
Priya Nair
SEBI-registered Research Analyst specializing in quantitative equity valuation, corporate governance audits, and portfolio risk management. Priya regularly writes on market cycles, blue-chip valuations, and retail investor protection.
Vikram Aditya
Chartered Accountant (CA) with deep expertise in Indian direct taxation, real estate mortgage optimization, and corporate financial advisory. Vikram provides actionable tax saving blueprints for salaried professionals and HNI investors.